We started with a meeting and understood their goals clearly. After we performed competitive analysis and keywords research so that we come up with an industry-specific website design and SEO friendly too.
We structured the website and applied keyword mapping for each webpage and created an optimized URL structure so that the site provides excellent user experience and technically optimized for SEO.
We decided to planed content, aiming to provide information that most international need. We designed the content around the common questions and issues international students face so that once a student is on the website, he/she gets all the answer to their queries through the content.
Once the website was up and running, we optimized its social media business profiles and Google My Business page listings to give it an online eco-system around the site.
We formed a holistic SEO strategy targeted to rank nationally (Australia), locally in South Australia and India. Our strategy included on-going content creation, on-page optimization, conversion rate optimization to acquire more leads, and focused link building campaign targetted to gain relevant and high-authority links.