How Is This Digital Marketing Training Different?

You will not learn from the pre-recorded sessions. The sessions will be interective and lead by an instructor so that you can ask questions and clear doubts during the class.

This training is specifically designed to address the skill shortage in the digital marketing industry. You will learn as per international standards of education, wherein you will work on live projects, run and measure campaigns to drive results. At Digital Masters Hub, we believe that the best way to learn is by DOING, not by observing or learning theoretically.

The best part of learning with us is this: For every module, our students perform each task practically as the course progresses. As part of your training, you will go through hands-on training from creating their website, doing keyword research, uploading the content on the website, implementing SEO techniques, auditing their website to running different kinds of advertising campaigns for your website and more.

You will use your self-made website as a project to work on throughout the course. Because of having exposed to real project work, our students are work-ready and highly confident by the time they complete the course. This approach to the training sets us apart and make our students stand out!

Gain Industry Recognised Certificates

Google Ads Fundamentals
Google Ads Display Advertising
Google Ads Mobile Advertising
Google Ads Video Advertising
Google Ads Shopping Advertising
Google Ads Shopping Advertising
Google Analytics Individual Qualification
Hubspot Inbound Marketing Certification
Facebook Blueprint Certification
Digital Masters Hub Course Completion Certification

These certificates are professional accreditations offered by Google, Facebook, and Hubspot to the individuals who demonstrate proficiency in certain online marketing areas — having these certifications provide you recognition as an expert in the respective areas of online marketing. Digital Marketing Training at Digital Masters Hub will prepare you and help you to take (and easily pass) these above exams.

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OVERVIEW OF DIGITAL MARKETING TRAINING

Digital marketing skill is one of the most valued skills today, and the demand is continuously growing like never before! Businesses nationally and internationally expect marketers to bring multi-dimensional skills.

This digital marketing training has been designed keeping the current market demands in focus to prepare our students as efficient digital marketers. This course will enable you to start working on any given project instantly. You will not only plan and drive the results of the campaigns but also measure the ROI and achieve the objectives for a business.

This course covers all the core modules of digital marketing, which will give you a robust base as an influential marketer. You will master skills, such as SEO, Search Engine Marketing, Social Media Marketing, Google Analytics, Email Marketing, and Inbound Marketing.

Apart from that, this course will cover some specialization modules, which will give you an extensive knowledge-base in other digital marketing areas, such as Facebook Marketing, Affiliate Marketing, Content Marketing, and more. This training will transform you into a rounded marketer with in-depth knowledge and command over the digital marketing domain.

WHY TRAIN WITH US?

The domain of Digital Marketing is vast, and no one module can be treated as a stand-alone subject. Hence, our training approach addresses all the modules of the digital marketing course as an eco-system contributing to each other to meet any business objectives.

Hence, this course helps our students to connect the dots and understand the bigger picture

Interactive Instructor-Led Online Training.
Focus on Hands-on Training.
Personalized attention to students.
Training Delivery as per International Standards
Emphasis on Job-Readiness of Students.
Our Students Learn a Business-Mind-set

OPPORTUNITIES AFTER COMPLETION OF THIS TRAINING

Ample of Employment Opportunities For Digital Marketers

Work as a Freelancer Right After The Completion of The Training

Create An Additional Source Of Earning Using Your Digital Marketing Skills.

Grow Your Business Using Various Digital Marketing Tactics.

Start A New Venture And Be Your Own Boss.

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COURSE CURRICULUM

Digital marketing is ever-changing and fast-paced domain. Our training curriculum is updated regularly as per the latest updates.

The training delivery is inspired by the Australian Education System, wherein you will learn all the 45 modules practically working on live a project and running campaigns to drive the desired results implementing various digital marketing strategies.

The course can be completed in 4 to 7 months. Typically, the classes run on weekdays as well as weekends, mornings and evenings. You will attend class 1 day a week. If you wish to fast pace the course, you can take-up two modules at once to complete the course in half the time.

Search Engine Optimisation (SEO) - 9 Modules

1. Introduction to SEO

2. Anatomy of (Search engine page) SERP

3. On-Page SEO

Keyword research
Keyword mind mapping
Keyword research tools
Website planning
Website content/page planning
Website structure
Website navigation
Meta tags
HTML Basics
CSS Basics
Java Scripts Basics

4.Technical SEO

Crawling and optimising crawling budget
URL Structure
xml
txt
Page speed analysis
301 redirects
301 redirects
2xx status
5xx status
4xx status
Introduction to Schema Mark ups

5. Off-page SEO

Introduction to link building
Link building process and Tactics
Best practices for link building
Role of social media in SEO

6. Local SEO

Introduction to Local SEO
Google My Business
Bing Places
Apple Map Connect
Local listings and Citations
How to optimise local SEO

7. Website Audit and SEO Tools

Meaning of Website Audit
On-page SEO audit
Off-page SEO audit
Technical SEO audit
Competitor Spying
Google Search Console
SEO Reporting

8. Google Algorithm

Panda l Caffeine l Penguin l & Pigeon Updates
How to optimise for different Algorithm

9. SEO Resources

Search Engine Marketing (SEM)- 5 Modules

1.Introduction to SEM

Fundamentals of SEM
Stages of customer buying cycle
Introduction to Google Ads Glossary
Hierarchy of a Google Ads Account
Understanding the Types of Campaigns

2. Google Ads Search Network Campaigns

Setting up Search Network Campaign
Understanding the Goals of Campaigns
Understanding objectives of a campaign
Understanding Google Networks
How to target Location
How to Target Audience
Affinity Audience l In-market Audience
Understanding Budgets and Bidding
What are Ads Extensions and How to Use Them
Keyword Research
Keyword Match Types
How to write effective Ad Copy?
Understanding Ad Copy Structure
Dynamic Keyword Incretion in Ad Copy
Understanding Ad Quality score
What is landing page
How to Optimise Landing Page
Setting up Search Campaign Step-by-Step
Audit-measure and optimise a search campaign

3. Google Display Campaign (GDN)

What is GDN?
How to create GDN Campaign?
Understanding Targeting
Bidding options
Ads Rotation
Ad Scheduling
What is frequency capping?
What is conversion Tracking?
How to set up Conversion Tracking step-by-step
What is Remarketing? &How to use it?
Objective of Remarketing
Remarketing List for Search Ads (RLSA) & Dynamic Remarketing
What is custom audience & How to use it?
GDN Targeting Options
Setting up Display Campaign Step-by Step
Audit-measure and optimise a Display campaign

4. Shopping Ads (PLA Ads)

Introduction to PLA Ads
Advantages of PLA Ads to retailors
Dynamics of PLA Ads
Introduction to Marchant Centre
Setting up a Shopping Ad Campaign step-by-step
Audit-measure and optimise a Shopping Ad campaign

5. YouTube Video Ad Campaign

Introduction to YouTube Ads
Types and formats of video ads
Creation of YouTube Video Campaign Step-by-Step
Overview of YouTube Analytics
Audit, Measure and Optimise YouTube Video Ad Campaigns.

Social Media Marketing (SMM) - 8 Modules

1.Introduction to Social Media

Understanding how social media contributes to overall digital marketing efforts
How to match different social media platforms with business objectives
Types of content
Psychology of Social sharing and strategies to optimise engagement

2. Facebook

Facebook Glossary
Facebook platform and marketing objectives
Business page creation (Fan page creation)
Optimising Facebook Business page
Strategies to enhance reach and following
Facebook Insights
Facebook Advertising
Understanding objective of Campaigns
Facebook Ad hierarchy
Setting up Facebook Ad step-by-step
Facebook Ad targeting
Facebook Pixel

3. Instagram

Instagram Glossary
Instagram platform and marketing objectives
Creating Instagram Business Profile
Optimising Instagram Business Profile
Connecting Instagram with Facebook Business Page
Instagram Ads
Instagram Analytics & Measurement

4. Twitter

Twitter Glossary
Twitter platform and marketing objectives
Twitter Cards
Twitter Ads
Twitter Ads Targeting
Twitter Analytics & Measurement
Optimising and measuring Twitter Ad Campaign

5. LinkedIn

LinkedIn Glossary
LinkedIn platform and marketing objectives
Creating & Optimising LinkedIn profile
Creating & Optimising LinkedIn Business Page
LinkedIn Advanced Search
LinkedIn Ads
LinkedIn Targeting

6. Pinterest

Pinterest Glossary
Pinterest platform and marketing objectives
Pinterest for business step-by-step
Pinterest Marketing
Optimising Pinterest with Rich Pins
Pinterest Ads
Pinterest Analytics & Measurement

7. Snapchat

Snapchat Glossary
Snapchat platform and marketing objectives
Snapchat For Businesses
Snapchat Marketing
Analytics & Measurement

8. Social Media Marketing & Strategies

Social Media Marketing Tools
Planning successful Social media marketing strategies
Choosing the right Social Media Platforms
Organic Vs Paid social media campaigns

Growth Hacks and Tips for Organic Social Media Traffic

EMAIL MARKETING - 6 modules

1.Introduction to Email Marketing

What makes the email campaign successful?
Crafting a High Performing Email
Presentation
Language
Tone
Aesthetics
Call to Action
Relevancy to the receiver
Value driven Email

2. EMAIL DELIVERABILITY

How can you take control of your email deliverability?
Concept of greymail
Whitelisted database
ESP Credibility
Email Campaign metrics
Email content
Understanding Legal compliance & GDPR
Overcoming challenges of lending into Spam folder
Optimization techniques and ensuring inbox delivery

3. Lead Sourcing Strategies

Ways of building database
Sourcing leads
Lending pages
Lead magnets

4. Nurturing Leads

Drip email campaigns
Automation
Segmenting based on behaviour patterns

5. Mail Chimp

Creating an email campaign step-by-step
Landing pages
Creative email copy
Customise Email Templets
Automation and scheduling of emails
Email campaign calendar

6. Testing, measuring and optimising email campaign

CRAB test
Best practices of email marketing
Email campaign Analytics & Measurement
Segmenting email lists
Tools to test the health of email campaigns

Inbound Marketing - 4 modules

1.Introduction to Inbound Marketing

Inbound Marketing Fundamentals
Inbound marketing methodologies
Channels for inbound marketing

2. Landing Pages

Understanding funnels
Lead Magnets
Optimising landing pages
CTAs
Pop-Ups
Forms
Engagement optimization

3. Conversion Optimisation

Understanding your customers
Responding to their needs
Stages of buying cycle & lifecycle emails
Content planning
Nurturing leads
Drip email campaign
Audience segmentation

4. Tools & Tips for Inbound Marketing

Web Analytics - 7 modules

1.Introduction to Google Web Analytics

How Google Analytics works?
Hierarchy of Google Analytics
Google Analytics Glossary

2. Google Analytics Account set up

Integration of Google Analytics with website
Basic metrics and Dimensions
Setting up Google Analytics Views and filters

3. Working with Google Analytics

Real-time analytics
Audience analytics
Acquisition analytics
Behaviour analytics
Conversion analytics

4. Insights beyond metrics

Cohort analysis
Content and pages performance analysis
Visitors’ behaviour analysis
Different Channels performance analysis
Optimising different channels
Source medium analysis
Dashboards
Providing data driven insights to organisation
Optimising different channels
Importance of filters and segments

5. Understanding Funnels

Setting up Google Analytics Goals
Set up funnels in goals
UTM Code generation
Integration of Google Ads with Google Analytics

6. Google Tag Manager

Introduction to Google Tag Manager
Working with Google Tag Manager
How to integrate Google tag manager with website
How to generate codes via Google Tag Manager

7. Additional Analytic tools

Reports and Metrics making web analytics Actionable
Qualitative Research
Experimentation and Testing
Multi-channel analytics
Dashboards & Reporting

Other Specialized Modules - 6 Modules

How to Start working as Freelancer?
Media Buying & Planning
Affiliate Marketing
Website Planning
Job Interview Preparation
How to start your own business venture?

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BATCHES

Online interactive digital marketing training

WEEKDAY BATCHES

Tuesday & Thursday

Time : 7:00PM to 9:00 PM (IST)

WEEKEND BATCHES

Saturday & Sunday

Time : 10:00 AM to 12:00 PM (IST)

Interested To Join?

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Course Fees

Inquire for The Personalized Training Options

Duration

4 or 7 months

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OTHER DIGITAL MARKETING TRAINING MODULES

WHAT IS YOUR GOAL?

To get a JOB?

Digital marketing is one of the highest in-demand skills worldwide. And the demand for skilled digital marketers is increasing with time. Digital marketing has now become an essential skillset for marketers, and even senior marketers will have to upskill themselves.

The current job vacancies for digital marketers are;

In Australia- Seek: 5,172 jobs
In USA- LinkedIn: 62,987 jobs
In India-Naukari: 18,974 jobs

Work as a digital marketing freelancer?

Marketing is a critical function of every business, and digital skills are the hottest skillset right now for businesses worldwide. Upskilling the existing marketing staff and looking for additional freelance staff are the choices companies have, to sustain in the industry and cope with the urgent digital requirements.

Moreover, if you wish to kick-start your freelancing career, all you need to do is to create your profile on the platforms like fiverr.com, upwork.com, freelancer.com, and workhire.com to receive freelance work.

It is the golden time for you if you are a skilled digital marketer and want to leave behind the 9 to 5 work style. It is easy than ever for digital marketers to secure clients and start working as a freelancer right away!

Start a new business OR grow your existing business?

We are living in a digital age. The need to acquire digital skills is more urgent than ever, whether you are an owner of an existing business or wish to start a new venture. Depending on others for digital skills entirely is not sensible. At least you should be able to supervise your staff. Knowledge in some areas of digital marketing will give you control over many aspects of your business.

If you are planning to start your venture, then, in that case, it becomes inevitable that you know digital marketing. Digital marketing may open many new opportunities for you to start your own business.

Upskill for your current job?

Upskilling to improve current employment is an obvious reason to learn digital marketing. Digital marketing skills will not only enhance your current job prospects but also may promote you to a better position in terms of the pay scale and job responsibilities.

Digital disruption has already arrived and upskilling the staff is a significant issue for organizations. Learning digital skills puts employees in a better position as they are able to deliver more to their job roles bringing in the skills required by your organization.

Create an additional source of income?

Learning digital marketing is an excellent way to create a new source of earning. It offers unlimited opportunities to make money online, such as through your blog, affiliate marketing, taking small freelance projects, creating your online store, and many other ways.

Learning digital marketing is an excellent way to create a new source of earning. Whether you are after some fast cash or long term sustainable income, there are unlimited opportunities to make money online. Some of the ways are creating a blog, affiliate marketing, taking small freelance projects, building your online store, and many other ways.

Making money online is not as difficult as it seems to be. Some options provide you with immediate results, while others have the potential to transform your life and replace your fulltime job!

UNLIMITED OPPORTUNITIES

There is a HUGE MARKET GAP in the current market and is going to increase in the coming times. NOW, is the best time to kick
start your journey towards becoming a MASTER OF DIGITAL MARKETING.

DONT BE LATE!!!… Grab this opportunity and take this digital marketing training to empower yourself in the Digital Marketing area the skill MOST IN DEMAND.

TESTIMONIALS

"Digital Masters Hub is excellent! The trainer and staff are very helpful. I recommend Digital Masters Hub to anyone who is looking for a thorough digital marketing training."

- Naif Ali Khan

Digital-Marketing-Institute-Deepankur-Varma-student

"I think this training is an excellent source of learning digital marketing for a beginner like me, who is not from a technical background. Digital Masters Hub has designed the course delivery so efficiently. They teach every process step-by-step & click-by-click; this is what I was looking for".

- Deepankur Verma

"EXCELLENT! That is what I can summarise this digital marketing training in one word. They have made complex concepts easy to understand. I am glad that I found Digital Masters Hub, and I recommend their training, whether you are a beginner or an intermediate."

- Priam Malla

"Digital Masters Hub’s training is a cohesive and straightforward digital marketing package. They brought together different marketing concepts and connected the dots for a clear understanding."

- Monika Jakhar

"I am glad that I joined Digital Masters Hub for a digital marketing course. The best part of this training is: it is practice and hands-on. I worked on many campaigns during training, and that gave me confidence."

- Urmila Rawat

Digital-Marketing-Institute-Saif-Ali-Khan

"I wanted to upskill, and I could successfully do that. With Digital Masters Hub, I learned how to strategize for success. I learned some hacks and neat tips that help enhance my campaigns dramatically!"

- Saif Khan

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