Outcome of Email Marketing Training

Email marketing is one of the oldest and highest ROI providing marketing channels. You will master email marketing techniques and strategies that drive results. You will learn skills from how to source leads, build email lists, nurture leads to increase repeat sales along with best practices of email marketing. This course will transform you into an efficient email marketer who can build a qualified email database, nurture existing customer, and convert them into a buying customer.

At the end of this training, you will be able to;

Drive traffic to your website to boost awareness, visibility, & sales.
Generate a higher number of email subscribers
Build an email database effectively
Develop effective email marketing strategies to drive maximum ROI
Tactfully create email copies with strong headlines.
Gain expertise in email marketing strategies to attract customers on a larger scale and increase profit.

Gain Industry Recognised Certifications

Google Ads Fundamentals
Google Ads Display Advertising
Google Ads Mobile Advertising
Google Ads Video Advertising
Google Ads Shopping Advertising
Google Ads Shopping Advertising
Google Analytics Individual Qualification
Hubspot Inbound Marketing Certification
Facebook Blueprint Certification
Digital Masters Hub Course Completion Certification

These certificates are professional accreditations offered by Google, Facebook and Hubspot to the individuals who demonstrate proficiency in certain online marketing areas. Having these certifications provide you a recognition as an expert in the respective areas of online marketing. Digital Marketing Training at Digital Masters Hub will prepare you and help you to take (and easily pass) these above exams.

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What is Email Marketing?

Email Marketing is one of the oldest and personalized methods of online marketing. Email marketing is a process promoting a product or service using emails. Typically, marketers send commercial messages to a group of people (the target audience) to generate brand awareness, build brand loyalty and trust, and generate sales.

This email marketing training is designed to equip you with the skills needed to be a successful email marketer. You will learn how to overcome major challenges most email marketers face, such as email deliverability issues. In this email marketing course, you will learn the art of sending a personalized mass email to your target customers and communicate effectively to turn them into your buyers. You will learn step by step how to plan and run an email campaign using various email marketing tools and resources and eventually, how to transform your potential customer into a brand evangelist and boost sales.

Why Take Email Marketing Training?

Email Marketing is one of the primary channels in the digital marketing mix. Almost everyone has an email ID; this makes it evident that email marketing provides the most extensive reach (more than 2.2 billion) for digital marketers. Email Marketing, being a personalized mode of communication, becomes an effective medium of gaining the trust of customers.

From small to large businesses, email marketing has always been one of the essential tools, hence it is necessary that as a digital marketer you should be able to utilize it to harness the benefits of it. When it comes to nurturing your customers for a repeat sale, there is no other more effective channel than email marketing. Therefore, gaining expertise over email marketing is inevitable for you if you aspire to be effective in your role as a marketing professional.

What Are Employment Prospects After Email Marketing Training?

The demand of digital marketers in India, Australia, and the USA is growing (source: Indeed.com, Seek.com.au, Naukari.com & LinkedIn.com). Once you complete this Digital Marketing Training, there are so many opportunities to start earning, including working as a freelancer and work as an email marketing specialist.

Ideally, Email Marketing training, along with the training in other core digital marketing modules makes you an outstanding candidate for jobs.

Who should take Email Marketing Training?

Our students come from India, Australia, and the USA to learn digital marketing course, with different objectives and from diverse backgrounds. You should take the email marketing course if you are:

A Job Seeker: Looking to get employment
A Marketing Professional: Looking to upskill to enhance your skillset & prospects
Looking to create an additional Source Earning in your spare time.
A student: looking to enhance your employability
A Blogger or an Affiliate marketer
A Business owner: who wants to take control of your business growth

This is How You Will Learn Email Marketing With Us

The Hands-on Tasks You Will Perform

Understand the Concept of Email Marketing & its Advantages

Understand Dos & Don’ts Of Email Marketing

The Aesthetics & Effectiveness Of Email Design

Use Email Marketing Tools & Create Your Email Campaign

Set Automation & Run The Campaign Using The Tools

Measure & Report Your Campaign And Make Improvements

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Email Marketing Course Curriculum

Introduction to Email Marketing

What makes the email campaign successful?
Crafting a High Performing Email
Presentation
Language
Tone
Aesthetics
Call to Action
Relevancy to the receiver
Value driven Email

Email Delivery

How can you take control of your email deliverability?
Concept of graymail
Whitelisted database
ESP Credibility
Email Campaign metrics
Email content
Understanding Legal compliance & GDPR
Overcoming challenges of lending into Spam folder
Optimization techniques and ensuring inbox delivery

Acquisition Strategies

Ways of building database
Sourcing leads
Lending pages
Lead magnets

Nurturing Leads

Drip email campaigns
Automation
Segmenting based on behaviour patterns

ESP Provider Tool (Mail Chimp)

Creating an email campaign step-by-step
Landing pages
Creative email copy
Customise Email Templets
Automation and scheduling of emails
Email campaign calendar

Testing, Measuring & Optimising Email Campaigns

CRAB test
Best practices of email marketing
Email campaign Analytics & Measurement
Segmenting email lists
Tools to test the health of email campaigns

Batches

Online interactive digital marketing training

WEEKDAY BATCHES

Tuesday & Thursday

Time : 7:00PM to 9:00 PM (IST)

WEEKEND BATCHES

Saturday & Sunday

Time : 10:00 AM to 12:00 PM (IST)

Interested To Join?

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Other Digital Marketing Training Modules

SEO Training

This SEO training will transform you into a full-stake SEO professional. Master the techniques to improve your website's ranking.

Google Ads Training

Master one of the significant customer acquisition channels. This course will transform you into an industry-ready PPC marketer.

Social Media Marketing Training

Become an industry-ready social media professional. Master the skills to harness the power of major social media platforms.

Email Marketing Training

Email Marketing is one of the oldest and highest ROI providing marketing channels. Master email marketing techniques to grow your business.

Inbound Marketing Training

With Inbound Marketing tactics and strategies master the art of attracting the customers towards your business instead of chasing them.

Google Analytics Training

Web Analytics helps you measure your digital marketing efforts — Master the art of analyzing multi-channel data sources to increase your sales and ROI.

Check Complete Curriculum Here

“The Best Way to Accomplish Something Is To BEGIN”

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