Outcome of Google Analytics Training

Web analytics training will prepare you as a rounded digital marketer, as no matter what domain of digital marketing you specialize in, you will need to understand how to analyze available data and make better business decisions.

You will be able to do quantitative and qualitative research leveraging the data from multiple sources advise actionable and measurable marketing strategies.

You will be able to take your web analytics to the next level and be capable drive more meaningful insights from different channels, such as website, social media, and other advertisements.

You will master how to apply data analytics into your strategies and positively impact traffic sources, conversion funnel, customer acquisition, and customer retention.

Gain Industry Recognised Certifications

Google Ads Fundamentals
Google Ads Display Advertising
Google Ads Mobile Advertising
Google Ads Video Advertising
Google Ads Shopping Advertising
Google Ads Shopping Advertising
Google Analytics Individual Qualification
Hubspot Inbound Marketing Certification
Facebook Blueprint Certification
Digital Masters Hub Course Completion Certification

These certificates are professional accreditations offered by Google, Facebook and Hubspot to the individuals who demonstrate proficiency in certain online marketing areas. Having these certifications provide you a recognition as an expert in the respective areas of online marketing. Digital Marketing Training at Digital Masters Hub will prepare you and help you to take (and easily pass) these above exams.

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What is Google Analytics?

Web analytics is a science and art of collecting and analyzing the data that leads to informed decision making and business growth. With the help of Google Analytics training, you will be able to gather detailed data from websites, social media, third-party sources, or mobile apps. Marketers can utilize this data and visualize the patterns or trends, which, in turn, help them to form better business strategies that result in business growth and increased ROI.

This course will cover the fundamentals of Google analytics and dive deep into the concept of data analytics and illustrate common business scenarios using Google analytics tool.

Why Take Google Analytics Training?

For a digital marketer, whose entire work depends upon the measurable outcome, having an in-depth understanding of analytics is a critical skill to have. Every area of digital marketing, be it SEO, Social Media, or Email marketing, and so on, you need to look at the analytics of the campaigns worked upon or any strategies applied. As a digital marketer, you come a full circle with analytics skills; as it is said that you can only improve which you can measure.

In Google analytics course, you will gain invaluable knowledge of critical elements of website analytics, social media, PPC Campaigns, and your content marketing strategies and be able to effectively contribute to your organization’s ability to make critical business decisions.

What Are Employment Prospects After Google Analytics Training?

If you are good at analytics, you can choose Web Analytics as a career, or may want to have web analytics skills to become a well-rounded digital marketer. In both cases, you have ample opportunities. Web Analytics is the most critical aspect for businesses in measuring online efforts, hence one of the most sought after skill today.

In the last 30 days, period, the jobs listed for Web Analysts are:

In Australia: Seek lists 1500 jobs for Web Analysts
In India: Naukari lists 3,183 jobs for Web Analysts
USA: Indeed lists 28,111 jobs for Web Analysts

Who Should Take Google Analytics Training?

This course will be beneficial for anyone who is looking to gain an understanding of how to analyze data and be able to make data-informed and better business decisions. With the knowledge of google analytics, you will be able to provide useful insights to your business that are measurable and hence, possible to improve and evolve.

This training is ideal for:

Digital marketers
Business owners
Job seekers
Recent graduates
Career Changers
Freelancer digital marketers
Digital Analysts

This is How You Will Learn Google Analytics With Us

The Hands-on Tasks You Will Perform

Understand The Concept & Glossary Of Web Analytics

Set Up Your Web Analytics Account & Connect It With Your Website.

Create Views & Filters To Customise Data

Set Goals & Funnels To Track The Objectives

Measure & Analyse The Data Applying Different Scenarios

Work On Different Case Studies

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Google Analytics Course Curriculum

Introduction to Google Analytics

How Google Analytics works?
Hierarchy of Google Analytics
Google Analytics Glossary
Hierarchy of Google Analytics
Google Analytics Glossary

Google Analytics Account set up

Google Analytics Account Set Up
Integration of Google Analytics with website
Basic metrics and Dimensions
Setting up Google Analytics Views and filters

Working with Google Analytics

Real-time analytics
Audience analytics
Acquisition analytics
Behaviour analytics
Conversion analytics

Insights Beyond Metrics

Cohort analysis
Content and pages performance analysis
Visitors’ behaviour analysis
Different Channels performance analysis
Optimising different channels
Source medium analysis
Dashboards
Providing data driven insights to organisation
Optimising different channels
Importance of filters and segments

Funnels

Setting up Google Analytics Goals
Set up funnels in goals
UTM Code generation
Integration of Google Ads with Google Analytics

Additional Analytic tools

Reports and Metrics making web analytics Actionable
Qualitative Research
Experimentation and Testing
Multi-channel analytics
Dashboards & Reporting

Batches

Online interactive digital marketing training

WEEKDAY BATCHES

Tuesday & Thursday

Time : 7:00PM to 9:00 PM (IST)

WEEKEND BATCHES

Saturday & Sunday

Time : 10:00 AM to 12:00 PM (IST)

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Other Digital Marketing Training Modules

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Email Marketing Training

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Inbound Marketing Training

With Inbound Marketing tactics and strategies master the art of attracting the customers towards your business instead of chasing them.

Google Analytics Training

Web Analytics helps you measure your digital marketing efforts — Master the art of analyzing multi-channel data sources to increase your sales and ROI.

Check Complete Curriculum Here

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